Day: March 1, 2022

Digitalization is advancing rapidly. According to Peng, through a range of activities over the past year, such as on-cloud exhibition and online award presentation, he experienced first-hand how digitalization boosts efficiency and service experience. Within the industry, self-driving vehicles, smooth 5G connectivity on 350 km/h high-speed trains, and 360 degree free-view video all indicate that we are entering a digital world. He believes that, in the near future, technological innovation will satisfy humanity’s pursuit of superior experiences and create more possibilities.

Digital technology keeps breaking boundaries. At Huawei Connect 2021, Huawei published Intelligent World 2030 Report. In this report, Huawei predicts that by 2030, globally, there will be more than 200 billion connections, as all things will be connected with intelligence; and there will be 1.6 billion fiber broadband subscribers. Further on, we will explore the human brain, in an effort to unlock human intelligence mysteries and break biological limits using digital technologies. And we will also explore outer space and deep ocean, and use next-generation networks to build future cities and break the boundaries of space.

In his speech, Peng raised a question: If we look at today from the perspective of the next decade, what should we be doing right now to evolve our networks and seize the opportunities of digitalization? He mentioned that Huawei released the GUIDE model last year, which consists of Gigabit everywhere, Ultra-automation, Intelligent multi-cloud connection, Differentiated Experience, and Environmental Harmony. These are the five key aspects for guiding network evolution into the coming digital age. Today, Huawei is expanding the definition of the GUIDE model. “We are proposing GUIDE IS NOW today,” said Peng, “which we define as building ubiquitous gigabit connectivity, speeding up ultra-automation to address uncertainties, providing intelligent computing and networks as a service, offering differentiated experiences on demand, and enabling sustainability with green ICT.” GUIDE creates a three-layer business development blueprint:

First, GUIDE outlines the future. It is our proposal for a shared business vision for the digital world, which integrates service development, operational efficiency, business value, and social contribution.

Second, GUIDE addresses the coming together of technology and business. Innovative technologies are continuously developed to address new business challenges. At this year’s MWC, Huawei will launch some innovative solutions, such as 5G MetaAAU, FTTR, and OXC.

Finally, GUIDE creates network measurement benchmarks, as a guide of planning for markets at different stages of development to help operators find the most suitable path for their own network evolution, contributing to sustainable business blueprints.

GUIDE accelerates the deep integration of connectivity with green and intelligent technologies, while driving the interlocking between business value and technological value to allow connectivity innovation to bear fruit.

“Once the train of digitalization starts to roll forward, nothing can stop it,” said Peng concluding his speech. He called on operators to act immediately in collaboration with industry partners and use the GUIDE business blueprint to usher in a bright future.

MWC22 Barcelona runs from February 28 to March 3 in Barcelona, Spain. Huawei showcases its products and solutions at stand 1H50 in Fira Gran Via Hall 1. Together with global operators, industry professionals, and opinion leaders, we dive into topics such as industry trends, GUIDE to the Future, and green development to envision the future of digital networks. For more information, please visit: https://carrier.huawei.com/en/events/mwc2022

Photo – https://mma.prnewswire.com/media/1755925/Peng_Song_delivering_a_GSMA_session_speech.jpg

HOLLYWOOD, Fla., March 1, 2022 /PRNewswire/ — Hard Rock Cafe announces the global launch of its brand-new menu item – the Messi Burger – as the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with global soccer legend Lionel Messi. Starting today, this culinary delight, crafted by Messi himself, is now available for fans to order at Hard Rock Cafe locations worldwide.

As part of Hard Rock International’s ongoing partnership with Lionel Messi, Hard Rock Cafe is proud to introduce a namesake burger inspired by the soccer legend himself, paying tribute to Messi’s ideal burger components.

The Messi Burger includes ten flavorful ingredients for a game-changing take on Hard Rock’s Legendary Steak Burger. As Hard Rock and Messi fans bite into the burger, they’ll taste a juicy double stack of the finest ground beef patties, seasoned, and seared to perfection. Tastebuds score big with the burger’s winning combination of toppings: provolone cheese, sliced chorizo, caramelized red onion, and Hard Rock’s signature, spicy, smoky sauce served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato. If you want to get really MESSI, try the burger topped with a fried egg for a small fee.

“It is an honor to take our partnership with world-renowned soccer star, Lionel Messi, and the LIVE GREATNESS campaign to the next level with his very own take on Hard Rock Cafe’s Legendary Steak Burger,” said Jon Lucas, COO of Hard Rock International. “We are excited to welcome Hard Rock and Messi fans to our turf to try the burger inspired by Messi’s very own favorites for a unique and unforgettable experience.”

Hard Rock Cafe is an internationally recognized, world-class hospitality brand that operates cafes around the world, which are visited by millions of guests annually. The first Hard Rock Cafe opened in London, England in 1971. From there the brand has expanded to major cities such as New York City, Los Angeles, Chicago, Miami, Paris, Sydney and more. Hard Rock Cafe offers a one-of-a-kind dining experience with a commitment to serving fresh, high-quality ingredients. To satisfy the consumer’s ever-changing palate, Hard Rock continually updates its menu with limited-time offerings including burger pairings, innovative cocktails and more.

For additional information on Hard Rock Cafe, please visit https://www.hardrockcafe.com. To learn more about Hard Rock International, please visit https://www.hardrock.com.

About LIVE GREATNESS
In 2021, Messi teamed with Hard Rock for the brand’s LIVE GREATNESS campaign, an initiative built on the fan-focused principles that have guided Hard Rock since the opening of its first Cafe location in London in 1971 and aiming to inspire fans while calling on them to unite under their love for the iconic entertainment and hospitality brand.

The collaboration pays homage to Hard Rock’s roots, as the brand’s world-famous T-shirts came about when the original Hard Rock Cafe London sponsored a local soccer team in the 1970s. Hard Rock and Messi have come together to unveil a new collection of merchandise, which includes some of Messi’s iconic symbols such as the number 10, the lion, and his own logo.

Details on LIVE GREATNESS can be found here, and additional assets surrounding Hard Rock’s partnership with Messi here. All merchandise from the collaboration between Hard Rock and Lionel Messi is available in stores and online.

About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 253 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity, a Top Employer for Women and the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry. Hard Rock was also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the third consecutive year in 2021. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

Photo – https://mma.prnewswire.com/media/1757040/Hard_Rock_Cafe_Launches_Messi_Burger.jpg
Logo – https://mma.prnewswire.com/media/1757039/Hard_Rock_Cafe_Logo.jpg

GEICO’s press release was issued after it filed a lawsuit against Celler and ERI alleging they were engaged in a deceptive scheme against GEICO. The lawsuit was dismissed twice by a judge as having no legal basis against Celler and ERI. GEICO ultimately dismissed the lawsuit.

GEICO’s actions and press release caused and continues to cause financial damage to Celler and ERI.

“Geico tried to torpedo my business and destroy me, but as poor young Jewish kid being raised in Brooklyn New York by my single mother, I promised myself I would never allow myself to be bullied by bigger kids and like King David said I will slay this (multi-Billion/dollar) Giant and feed his (that slimy lizard’s) head to the birds of the air,” says Bobbie Celler, President of Emergency Recovery, Inc.

Celler continues to say, “This is truly a David vs. Goliath battle. They did everything to destroy me, but I am still here. Now it’s my turn.”

CELLER filed his case- Emergency Recovery, Inc. and Bobbie Celler v. Government Employees Insurance company, Geico Indemnity Company, Geico Casualty Company, and Geico General Insurance Company. In the Circuit Court of the Eleventh Judicial Circuit, Miami-Dade County, Florida.

Contacts:

Emergency Recovery, Inc.
Bobbie Celler
bceller@EriGlobal.com
www.EriGlobal.com