Day: December 8, 2021

BERLIN, Dec. 8, 2021 /PRNewswire/ — HUAWEI Ads has secured a win at this year’s App Growth Awards.

Held in Berlin as part of the App Promotion Summit, the App Growth Awards recognise app innovation and app marketing progress, drawing submissions from around the world. Finalists are judged by industry experts, with HUAWEI Ads securing the UA award for impressive growth over the past year.

The award highlighted HUAWEI Ads’ effective performance-driven UA solutions, inclusive of local support, competitive cost-per-thousand (CPM), successful cost-per-click (CPC) rate, as well as effective cost-per-action (CPA) and cost-per-install (CPI) for apps, games, and e-commerce solutions.

As well as recognising HUAWEI Ads’ success in UA, the Awards showcased the platform’s growth over the past year. HUAWEI Ads currently reaches over 1 billion connected Huawei devices and over 730 million Huawei device users, with daily global traffic exceeding 2.7 billion.

“We are honoured to receive this recognition from the App Growth Awards,” said Neo Miao, President of Business Growth, Huawei Mobile Services Europe, Huawei Consumer Business Group. “We welcome new partners to come on board as we continue our growth and look forward to working closer with our existing partners. Together, we will build an open, intelligent ecosystem to better connect the world.”

HUAWEI Ads was praised for its tailored approach to advertising, with strong performance among its partners to prove it. One of HUAWEI Ads’ key partners, an e-commerce provider, saw a 537% increase in daily activations and a 278% increase in CTR, while keeping the activation cost below 45%.

The platform is available to media agencies and app publishers worldwide, bridging communication between Huawei partners and device users. HUAWEI Ads can create niche audiences for partner ads, using the Data Management Platform (DMP) to target the intended demographic.

Huawei has worked to create an optimum user and partner experience with HUAWEI Ads. Users can access an in-app details page before downloading, and a promotion program is available for advertisers and certified agencies in Europe, providing free trials, early-bird incentives, and premium on-device resources.

HUAWEI Ads’ success at this year’s App Growth Awards demonstrates the platform’s fast development– it has been described as ‘one of the fastest-growing platforms in Europe’ by AppsFlyer. In the coming years, HUAWEI Ads will continue to bring out new features to further improve its partner and user experience.

About HUAWEI Ads

HUAWEI Ads is a mobile marketing platform tailored for Huawei devices. By integrating the underlying algorithms and architecture, it gives advertisers unique and value driven ways to reach a global audience of smartphone users. It delivers a broad array of ad formats across display and search channels, including native, banners, video, and rewarded ads, to more than 730 million Huawei device users globally. In addition to the HUAWEI Ads platform, we offer HUAWEI Ads publisher service, which allows developers to integrate HUAWEI Ads kit and generate additional revenue from their apps.

For more information about HUAWEI Ads, visit: https://ads.huawei.com/

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NEW YORK, Dec. 8, 2021 /PRNewswire/ — On Dec. 8, the new Khaleeji Arabic language for Alexa, Amazon’s cloud-based service that powers devices like Amazon Echo, was officially released in Saudi Arabia and the UAE. Tuya Smart (NYSE: TUYA), a leading global IoT development platform, is providing solutions to enable global business partners, especially those in the Middle East, to integrate Alexa’s new Khaleeji Arabic language into their products.

Increased Brands Access for Rapid Market Development

Through the Tuya Smart Life App, developers can now freely access the Khaleeji Arabic language. In order to further meet the customized needs of developers, Tuya has also launched access and skill customization value-added services for the Arabic (SA) model, enabling developers to customize Alexa Arabic voice interaction skills for their own brands.

Currently, Tuya Smart has already assisted several partners in the UAE to integrate Alexa in Arabic into their devices and services and expand business in the Middle East, including Kuaf from Enlight, a well-known lighting company; Porodo/Powerology from Teqtronix, a leading consumer electronics company; Evvoli from Masa, a leading UAE home appliance company; Hypnotek, the smart home brand under Marketing Home Group; and Wonderful, a well-known Saudi Arabian lighting group.

Increased Alexa Integration to Expanded C ommercial Spaces

In 2020, Tuya was listed as an Alexa Voice Service (AVS) Systems Integrator, providing a comprehensive range of hardware and software AVS solutions to help device manufacturers quickly integrate Alexa into IoT devices and bring products to market faster and more efficiently.

To further help developers rapidly obtain Amazon certification and smoothly enter the overseas smart voice system, Tuya not only helps developers obtain Works with Alexa (WWA) official certification. The Company has also launched an Amazon Alexa Built-in (ABI) testing and certification service that shortens the ABI certification cycle from over 12 weeks to around six weeks. Simultaneously, Tuya has also implemented an Alexa App-to-App Account Linking function to allow users to seamlessly link all “Powered by Tuya” smart devices to Alexa in the Tuya Smart App without having to switch between multiple apps.

Deep integration with Alexa has always been an important task of Tuya, and the Middle East is an important market for the Company. Access to the Alexa Khaleeji Arabic language will not only enable Tuya partners to quickly tap into the Middle East smart home market, but also offer the features of Alexa to their customers.

About Tuya Smart

Tuya Smart (NYSE: TUYA) is a global IoT development platform that builds interconnectivity standards to bridge the intelligent needs of brands, OEMs, developers, and retail chains across a broad range of smart devices and industries. Based on the global public cloud, Tuya connects different intelligent scenarios and smart devices by providing hardware development tools, integrating global cloud services, and offering a smart business development platform. Tuya provides comprehensive smart empowerment from technology to marketing to foster a neutral, open, and accessible developer ecosystem.

55% of Global Business Leaders Say New-Business Building Is a Top Priority

NEW YORK, Dec. 8, 2021 /PRNewswire/ — Today, Leap by McKinsey, the new-business building practice of global management consulting firm McKinsey & Company, released its second annual survey titled, The State of New-Business Building. The research, which surveyed executives at large scale organizations on how they are finding sources of growth for their companies, revealed that new-business building is a global phenomenon.

A quarter of CEOs around the world see actively integrating new products and services, or building completely new business models into their ongoing strategies, as a top strategic priority — more than doubling in recent years. Around the world, 81% of business leaders are prioritizing new-business building as a means to protect against industry disruption. This research launches at a time when it is essential to develop new revenue streams to meet both customer and market demand, and the opportunity is significant. By 2026, executives expect 50% of global revenues will come from products, services, and businesses that don’t exist today.

“While the global pandemic forced CEOs and business leaders to take a step back and better understand rapidly changing customer needs, the elevated prioritization of new-business building throughout 2021 has made it clear that it will be increasingly the critical lever for strategic growth moving forward,” said Ari Libarikian, Senior Partner, and co-leader of Leap by McKinsey. “However, building a new business is no easy feat with the majority of new businesses failing to scale. Moreover, as leaders look towards future expansions that will thrive in the marketplace, they must consider aspects like sustainability and diversity & inclusion in forming and building new businesses in order to take advantage of this massive opportunity.”

Compelling findings from the research include:

Sustainability — Addressing sustainability is one of the largest areas of opportunity when developing new-business building strategies, yet global business leaders are not actively utilizing the opportunity to address climate change.

• While 92% are looking to take on sustainability issues in their new business models, only 22% are tracking against goals related to the company’s carbon footprint or other environmental impacts.
• Furthermore, almost half (43%) of business leaders acknowledged that sustainability is a top-three trend to address through new-business building.

“Sustainability has an increasing presence in the minds of business leaders around the world, however, executives often spend time worrying rather than embracing the countless opportunities to meet environmental challenges and customer demands. Successful new-business building ventures will incorporate the many facets of sustainability, and as such, business leaders must begin to track and report on their progress in ways similar to their companies’ other products and services,” said Ralf Dreischmeier, Senior Partner, and co-leader of Leap by McKinsey.

Structure & Diversity — McKinsey’s research also highlights how organizations can be successful when launching new businesses. This includes prioritizing core CEO support, building an effective organizational structure, pursuing active acquisitions, better understanding customers, and hiring diverse leaders.

• While it is imperative that organizations continue to tap into the abundance of new-business building opportunities, launching a successful venture is difficult, with more than four of five new businesses globally still not achieving $50M annual revenues at least four years after launch.

To further ensure new business entities are profitable, experience and support from parent companies is key.

• McKinsey found that in every region of the world, serial business builders with three or more corporate venturing experiences deliver significantly more revenue (1.4x) than their less experienced counterparts.
• Furthermore, it is essential to prioritize diversity when selecting leadership, with women-led businesses outperforming their peers by 10%. Women continue to be vastly underrepresented, currently leading just 14% of new business ventures despite this finding.
• New businesses with a core company CEO who works to provide ring-fenced investments in the new business and that set realistic internal expectations, are willing to invest in growth at the expense of immediate profitability, and publicly support the new company are much more likely to succeed.

The data for the 2021 State of New-Business Building Survey, which incorporates responses from over 1,100 business leaders covering all aspects of business building, can be accessed in its entirety on http://mckinsey.com/state-of-nbb.

About Leap by McKinsey
Leap by McKinsey works with established organizations to build and scale innovative new businesses from scratch. Together, we help our clients strengthen capabilities, adopt the right technologies in the right industries, and break out of the status quo. Leap draws on McKinsey’s expertise in business, design, and technology. We have more than 700 founders, designers, engineers, marketers, and analysts that collaborate closely with McKinsey Digital’s team of over 5,000 experts across digital and analytics. In collaboration, we help clients create holistic and sustainable impact. Don’t just look to the future, let’s Leap.

The 2021 State of New-Business Building report is Leap by McKinsey’s second annual global survey on growth strategy, new-business building, and corporate venturing. This McKinsey Global Survey was conducted between July 6 and July 23, 2021, and garnered responses from 1,178 C-level executives, senior managers, and business-unit, department, or division heads representing the full range of regions, industries, company sizes, and functional specialties. To adjust for differences in response rates, the data are weighted by the contribution of each respondent’s nation to global GDP. The findings from our survey help business leaders to understand best practices in corporate new-business building and compare their organizations’ approaches and performance with a global benchmark to make informed decisions. For more information, visit http://mckinsey.com/state-of-nbb and to stay connected, follow McKinsey Digital.

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SHENZHEN, China, Dec. 8, 2021 /PRNewswire/ — Broad Far (Hong Kong) Co., Ltd (“Broad Far” or “the Company”) recently attended one of the world’s most influential e-cig expos, the 2021 IECIE Shenzhen China eCig Expo held from December 6-8, where the company introduced its four new flavors of heated tobacco — Beach, Carmine, Coral, and Mahogany — to a massive in-person audience of 80,000 international industry professionals.

Broad Far launched two categories of heated tobacco sticks, including the classic series of Brown, Yellow, Blue, Lawn, Green, Ice-storm, as well as the enhanced series of Purple Beach, Carmine, Coral, and Mahogany. Using new materials and advanced technology applications, including reconstituted tobacco leaves, upgraded filter sticks, and flavored natural extract essence, to create high performance and unique heated tobacco products, Broad Far’s complete range of products aims to satisfy the personal flavor preferences and needs of a wide range of consumers in multiple countries and regions around the world.

Broad Far is committed to developing the next generation of alternative products for adult smokers. The company’s footprint spans Europe, the Middle East, and Southeast Asia, having expanded to more than 30 countries in just four years. The Company always focuses on industry sustainability, cultural protection, and human health and well-being. These values are embedded into the innovative lifestyle and the spirit of the brand.

The Company plans to launch the 3rd generation of heated tobacco products in Q3 2022 with forward-looking designs. Broad Far has consistently focused on the vision of environmental protection and harm reduction, and is fully aware of global Sustainable Development Goals (SDGs) that address social cohesion and the upcoming new industrial revolution. The latest innovative stick design is more environmentally friendly with a smoother sensation and authentic taste using organic materials. Moving forward, Broad Far will also offer further customized services for individual regions around the globe.

About Broad Far

Broad Far Hong Kong is a provider of Heated Tobacco Product (HTP) to major tobacco markets across the globe. Our mission is to serve the mainstream trend in the tobacco industry as smoker’s awareness over health risk prompt a shift from combustion cigarettes to Heated Tobacco Product. We have continuously invested in product research and development to explore more options for users who desire different flavors and to improve their smoking experience.

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