Day: November 9, 2021

• Supernal, an evolution of the Group’s Urban Air Mobility Division, is developing an eVTOL vehicle for 2028 entry-into-service and convening diverse stakeholders to responsibly shape the Advanced Air Mobility market
• Supernal will use the Group’s scaled manufacturing, and mobility technologies and innovations to revolutionize air travel
• Supernal will take mobility to the next dimension, with an aim to offer seamlessly integrated intermodal mobility solutions
• Watch the Supernal brand film to learn more

SEOUL, South Korea and WASHINGTON, Nov. 9, 2021 /PRNewswire/ — Hyundai Motor Group (the Group) is announcing today a new company called Supernal, LLC to take its future mobility vision forward. An evolution of its Urban Air Mobility Division, Supernal (the Company), will be the binding component of the Group’s future mobility vision. The Company is developing a family of electric air vehicles and convening public and private stakeholders to responsibly shape the emerging Advanced Air Mobility (AAM) industry. It plans to launch its first commercial flight in 2028 and scale operations, leveraging the Group’s manufacturing expertise, as the AAM market and public acceptance begin to grow in the 2030s.

“In adding a new dimension to mobility, we are on a mission to transform how people and society move, connect, and live,” said Jaiwon Shin, Chief Executive Officer of Supernal and President, of Hyundai Motor Group. “We have bold ambitions at Supernal but being first to market is not one of them. We are working to build the right product and the right integrated market, and we will leverage Hyundai Motor Group’s scaled manufacturing expertise to ensure AAM reaches the right price point and is accessible to the masses.”

Borne out of the Group’s strategic transition from automaker to Smart Mobility Solution Provider, Supernal is one of more than 50 pioneering companies in the Group’s network collaborating to make mobility a service, not just a product. The Company is working to integrate AAM into existing transit networks and to shape a seamless intermodal passenger experience. The vision is for passengers to use a single app – like current rideshare platforms – to plan their journey, which could include taking a car or rail from home to an AAM “vertiport,” an eVTOL across town, and an e-scooter for the last mile.

Engineering and commercializing a new mobility product

Supernal, launched as the Urban Air Mobility Division of Hyundai Motor Group at CES 2020, where it introduced its initial concept vehicle, the S-A1. The Company continues to develop and enhance the eVTOL vehicle it will bring to market first and plans to begin certification with U.S. regulatory agencies in 2024. Supernal’s first air vehicle will be electric-powered and autonomous-capable and is planned to accommodate four to five passengers on initial urban and urban-adjacent routes.

“We’re developing a commercially viable Advanced Air Mobility product from the start, designing and manufacturing our vehicle to the highest safety, noise, efficiency, and affordability standards,” said Ben Diachun, Chief Technology Officer, Supernal. “Our growing team, which includes veterans of aerospace, automotive, and other deep-tech industries, is engineering sustainable vehicles that have the potential to evolve how we live, work, and play.”

The Company is leveraging advanced technologies, systems, and airframe materials – including artificial intelligence, autonomous control, and electric powertrain – to develop its vehicles and will harness the Group’s mass production capabilities to scale production, affordably. Supernal is also establishing a bench of academic partners to expand the AAM industry’s research frontier and talent pipeline.

Developing and integrating a new mobility market

In tandem with its electric air vehicle development, Supernal is working to co-create the AAM industry and supporting ecosystem by collaborating with a variety of stakeholders – across public and private entities, other modes of mobility, academia, and startups – to address market entry challenges, cultivate public acceptance, and ensure AAM is economically accessible and environmentally sustainable.

“As an industry disruptor, we have a responsibility to ensure AAM integrates with and augments existing transit options and effectively serves local community needs. Developing the market – from the vehicle to critical infrastructure networks and public acceptance – takes thoughtful and strategic coordination; everything needs to align at the same time for AAM to reach its full promise,” Shin said.

With this aim, Supernal is forging partnerships at the local and state level across the United States. Last year, the Company launched a partnership with the City of Los Angeles and Urban Movement Labs to develop a public engagement roadmap and policy toolkit other cities and municipalities can use to inform their AAM efforts and timelines. Supernal also serves as an industry resource for policymakers interested in understanding how AAM can address their communities’ transportation needs.

At the national and international level, Supernal is collaborating with stakeholders to explore concepts for physical and digital infrastructure. Last year, the Company entered a partnership with Urban-Air Port, a participant in the U.K. government’s Future Flight Challenge, to explore new, multifunctional and scalable AAM infrastructure and will showcase a full-scale “vertiport” prototype in the United Kingdom next year. Supernal is also supporting CAAM (the Canadian Advanced Air Mobility Consortium) in developing a framework for the Canadian AAM National Master Plan. Additionally, the Company recently announced the expansion of its Airspace Management Consortium, which is working to shape a concept of operations for the consideration of policymakers.

The Supernal business: Bright minds and dreamers welcomed

Supernal means “of exceptional quality or extent” and speaks to how the Company plans to revolutionize travel and enhance the passenger experience. Supernal has offices and facilities in Washington, D.C., and throughout California. The Company is actively recruiting for open positions across its technology, business, and core operations teams – learn more here.

For more information about Supernal, please visit www.supernal.aero and follow us on Twitter and LinkedIn.

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com

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BEIJING, Nov. 9, 2021 /PRNewswire/ — Shanghai, a coastal metropolis located in east China, is accelerating its paces to build a world-class international shipping center, said an official on the 2021 North Bund Forum on November 3.

The city, as one of the most stable growth poles in the global shipping network, demonstrated great resilience in fending off risks together with China’s shipping industry amid the repeated resurgences of the COVID-19 epidemic worldwide.

In 2020, Shanghai port saw its container throughput ranking the first globally for 11 years in a row and Yangshan port, a highly automated container terminal, ran busily with its annual throughput exceeding 20 million TEUs for the first time last year.

In spite of the unprecedented shocks from the global COVID-19 pandemic, Shanghai has gained more and more attention and acknowledgement from the international shipping sector.

On November 4, eight achievements of the 2021 North Bund Forum approached the public, including the cooperation consensus reached between Shanghai Municipal People’s Government and International Maritime Organization, and completion of the standard auditing of Shanghai (Export) Containerized Freight Index based on Settled Rates by International Organization of Securities Commissions.

It is also noteworthy that the global air transport industry carbon emission reduction cooperation initiative was released on the forum as one of its eight achievements, dedicated to boosting green development of the whole air transportation industry.

By far this year, Shanghai has comprehensively completed its international shipping center construction, with continuous efforts poured into improving its modern shipping services such as shipping transactions, shipping financial insurances, maritime arbitration, shipping and legal information service.

As a local official introduced, global influences of the city as an international shipping center has been growing as a host of reputed global shipping organizations have established regional headquarters, branches or other project companies in Shanghai.

According to the city’s 14th Five-Year Plan (2021-2025) on international shipping center construction, its annual container throughput will reach at least 47 million TEUs by 2025, the annual throughput of air-passenger travel will reach at least 130 million, and the annual throughput of cargo ships will reach 4.1 million tonnes or above.

Original link: https://en.imsilkroad.com/p/324700.html

The Experience Centres will be accessible to customers across APACMEA

DUBAI, UAE, Nov. 9, 2021 /PRNewswire/ — Traka, the global leader in intelligent management solutions in key and equipment, today launched its first Experience Centres, located in two key strategic locations within the Asia Pacific, Middle East and Africa (APACMEA) division – Brisbane, Australia, and Johannesburg, South Africa. The Centres will serve as an environment for technology partners, end-users and Traka employees to immerse, educate, empower and innovate through industry trends, best practices, and product updates.

All visitors will be able to immerse themselves in Traka’s complete value proposition in the industry, as they will have unprecedented access to the company’s full suite of key and equipment management solutions. Within the Centres are also training facilities equipped with Traka’s innovative technologies to enable partners to create product prototypes and communicate with each other regardless of where they are around the world.

The Centres will also serve as sandboxes to enable technology partners to create new technologies, develop new ideas and build new processes to add continued value, thereby empowering them to streamline efficiencies and save on costs, time and resources.

Collectively, these Centres will provide a bespoke environment for Traka to virtually showcase its best-in-class capability.

Jason Van der Meer, Technical Director, APACMEA, Traka, commented: “We are very excited to officially open Traka’s first Experience Centres in two of our focus markets in the region. They were built as a result of years of listening to our stakeholders about the need for a place where they can share and create together. These hubs are the ideal environments for them to access the latest Traka technology and tools that would empower them to take that step further. We hope that the Centres become the heart of knowledge sharing, training, support and most importantly, collaboration among external and internal stakeholders. We can’t wait to start bringing people together and embarking on this journey towards innovation together.”

In the Middle East, Traka has seen exponential growth for the past few years. The company has established a growing customer base and a strong partner network, especially in Saudi Arabia, Qatar and the UAE. There is a growing demand for Traka’s process control solutions in the banking, utilities, and critical infrastructure market sectors. The Experience Centres will enable customers and technology partners to understand and appreciate the latest innovations from Traka, and how they can future proof their investment with its continuous investment in R&D.

Founded in 1995, Traka is a leading global provider of intelligent key management systems and lockers solutions to help customers secure, manage and audit the use of almost any physical asset, including premises, devices, secure areas, equipment, machinery, and vehicles. With Traka’s systems, customers enjoy improved efficiency, reduced downtime, minor damage, and fewer losses, which means less administration and lower operating costs. The company was acquired by ASSA ABLOY, the world leader in door locking solutions, in 2012.

Martin Woodhouse, Head OF APACMEA, Traka, shares: “Traka is a business that continually invests in our people, our technologies, and our customers. For the past 30 years, we have developed our solutions and services to address and exceed the ever-changing needs of our customers and market sectors. In the near future, we plan on opening two more centres, in Singapore and the Middle East to further develop our support and education capability around Traka’s real value proposition. We will continue to invest in each of our regions to uphold our position as the trusted advisor to all our stakeholders at every step of the way.”

For more information about the Experience Centres, please visit https://systems.traka.com/experience-centre.

Traka will be exhibiting at Intersec 2022 on 16-18 January 2022. Visit Stand S2-E11 at Dubai World Trade Centre to find out more or take a virtual tour of the new Experience Centre.

ABOUT TRAKA

Traka is the global leader in intelligent management solutions for keys and equipment. Through the continuous development of our technology, our experts help organisations in different industries and size better control their important assets, improving productivity and accountability, and reducing risk in critical processes.

For more information about Traka, please visit https://www.traka.com/.

MILAN, Italy, Nov. 9, 2021 /PRNewswire/ — Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has continued its offense in EMEA with the appointment of Massimiliano Del Grosso as Business Director, EMEA, working closely with Andrew Brunton, Regional Director, EMEA. Based in Milan, Massimiliano is tasked with expanding Billups business in the EMEA region with focus on Southern Europe and the Middle East by showcasing its service offerings through innovative technology, deeper audience understanding and creative media solutions.

With over 15 years of experience, Massimiliano brings a passion for OOH alongside his deep knowledge across the media industry, holding roles across a number of high-profile Italian media businesses. Most recently, Massimiliano founded Piuma Comunicazione per Immagini, a creative and media boutique agency, in Italy. He delivered exceptional campaigns through his strategic and curious mind, exciting clients and consumers alike.

“We are excited to have Massimiliano joining Billups as we continue the expansion in the region. He will be instrumental in delighting clients through the out-of-home channel supported by technology, data science, and knowledge” said Andrew Brunton. “His hunger and want to listen to the clients’ needs will further enhance our offering, as we deliver amazing and move the world.”

About Billups
Billups is revolutionizing the out-of-home (OOH) media experience. Blending art and science with advanced technology, we lead the industry with scientific targeting, accurate out-of-home measurement and an innovative AI-powered recommendation engine. Founded in 2003, Billups is the largest domestic, privately held technology and managed services company specializing in OOH, offering strategic planning, buying, production and brand experiences. Billups helps the world’s leading brands navigate and optimize their out-of-home investment. Billups is headquartered in Portland, Oregon, with 19 offices spanning the U.S. and 3 European offices. To learn more, visit us at www.billups.com.

Media Contact
Jeff Jan
Head of Growth
marketing@billups.com

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