WISeKey Supports Launch of Global Agenda Council Initiative to Tackle Illicit Trade

GENEVA, Nov. 25, 2013 (GLOBE NEWSWIRE ) — A new smartphone application, Should I Buy It?, has been launched to tackle terrorist groups, organized crime networks and illicit traders that benefit from the sale of illicit goods. The app is developed by WISeKey in close cooperation with the World Economic Forum Global Agenda Council on Illicit Trade & Organized Crime to be better able to tackle these issues with modern technology.

The app is an initiative of the World Economic Forum’s Global Agenda Council on Illicit Trade & Organized Crime and allows consumers to detect and verify the authenticity of goods before purchase. Crowdsourcing techniques are used to build consumer reports on the authenticity, price and quality of goods as well as accurate geolocation and vendor information.

Illicit trade is a major contributor to discrepancies in wealth between the developing and developed world, fuels conflicts and destabilizes fragile states. It also hinders economic development, institution-building, human rights and the rule of law, and supports corrupt practices among government officials and private citizens alike.

“By raising awareness of the problem of counterfeiting and illicit trade, this app shows how every person can make a difference,” said Martina Gmur, Senior Director, Head of the Network of Global Agenda Councils, World Economic Forum.

“This app brings the problem closer to our daily lives. Each of us, as responsible customers, can help combat the profits of illicit trade and organized crime,” said Adam Blackwell, Secretary for Multidimensional Security, Organization of American States and a Chairman of the Global Agenda Council on Illicit Trade & Organized Crime.

“Should I Buy It? supports the Council’s endeavour to develop a digital identity framework in which individuals, organizations, services and devices can trust each other and authenticate their digital identities to address certain urgent issues related to cyber security in general, and illicit trade in particular, and WISeKey is proud to be part of this development,” said Carlos Moreira, Chief Executive of WISeKey and a member of the Global Agenda Council on Illicit Trade & Organized Crime.

The first release of the application is available via the iTunes app store, and the public can access reports via a Facebook page.

Download the App: http://www.shouldibuyit.net/

World Economic Forum announcement: http://www.weforum.org/news/app-launched-help-consumers-fight-illicit-trade

CONTACT: Press contacts:
WISeKey (member of the World Economic Forum Global
Agenda Councils on Illicit Trade and Organized Crime)
Satu Kulmala
Tel. +41 22 594 3000

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