Sotheby’s International Realty Brand Enters Saudi Arabia
MADISON, NJ and RIYADH, SAUDI ARABIA–(Marketwired – Nov 11, 2013) – Sotheby’s International Realty Affiliates LLC today announced it has signed an exclusive 25-year master franchise agreement with Regents Group LLC to develop the Sotheby’s International Realty® brand throughout Saudi Arabia, Bahrain and Kuwait, with its first office set to open in Riyadh this month.
The firm will conduct business as First Regents Sotheby’s International Realty with Paul Aiken as managing broker. The office in Riyadh will serve the luxury residential real estate market throughout Riyadh, Jeddah, Dammam and Al Khobar.
“Saudi Arabia is a strategically important market for the Sotheby’s International Realty brand and this signing represents a key step forward in our overall growth plans across the Middle East,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “The First Regents Sotheby’s International Realty team offers in-depth local knowledge and is led by an experienced management team. Many Saudi nationals look to international markets to purchase real estate, making this an important new market for our luxury network.”
First Regents Sotheby’s International Realty is located at King Fahad Road, Tatweer Tower in Riyadh.
“First Regents Sotheby’s International Realty aims to provide excellence in service and the widest local and international visibility for sales and rentals of extraordinary residential and commercial properties,” said Aiken. “We excel at marketing our clients’ exclusive properties through online channels to ensure that each property receives the awareness it deserves, both locally and internationally.”
The Sotheby’s International Realty network currently has nearly 14,000 sales associates located in approximately 680 offices in 49 countries and territories worldwide. First Regents Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.
Director, International Marketing and Public Relations
Sotheby’s International Realty Affiliates LLC
Thorpe Hall, Fylingthorpe, YO22 4TT
+44208 123 1985