International Consultant Profit Technologies Changes Name to PROFIT INSIGHT After 40 Years of Improving Revenues for the Global Financial Community

– Profit Technologies adopts new brand after four decades and over $40 billion in incremental profits generated for clients on six continents

MOORESVILLE, North Carolina, April 30, 2014 / PRNewswire – Profit Technologies, an international consulting firm specializing in earnings and profitability optimization in the financial services industry, has announced the company has changed its name to PROFIT INSIGHT®. The name change completes the rebranding initiative of the North Carolina-based company, which has expanded its services and solutions for banks, credit unions and credit card companies around the world.

“Our company has always leveraged knowledge, expertise and best practices from markets around the globe,” explains Cliff McKee, vice chairman of PROFIT INSIGHT.  “This single brand is part of a series of internal changes we are making to improve synergies across the many markets we serve today,” he says.  “We are not just in the technology business – we use our experience, knowledge and know-how to create insightful strategies that increase profits for our clients.” The company is renowned for customized solutions developed by expert banking analysts focused in five areas of concentration – deposits, loans, card issuing, merchant acquiring and business operations.

Through brief, non-intrusive engagements, PROFIT INSIGHT helps clients leverage their retail product assets and liabilities, improve customer service, expand their customer base and reduce operating costs.  In addition, most PROFIT INSIGHT engagements are conducted on a performance basis, in which the company is compensated on tangible, identifiable results.  “We are compensated when we enhance our clients’ earnings,” McKee says.  “This approach focuses our effort and maximizes value for financial institutions that want performance.”   Proprietary capabilities and analytics make this possible, McKee says. “Our strategies target both sides of a customer’s P&L statement,” he explains.  “We use our proprietary Revenue Insight™ analytics to identify and optimize revenue opportunities, and our Cost Insight™ analytics to reduce expenses.  Together, these two groups combine to create true, achievable profit insight, which aptly describes our result and now, our corporate brand name.”

PROFIT INSIGHT offerings also include other analytical products that focus on specific business processes that are frequently ripe for improvement.  Products like OneCall™ and CardObedience™ combine a number of targeted solutions into a call center optimization program and an in-depth credit card terms review program, respectively.  These products are customized specifically for each client through a completely objective review methodology called INSIGHT 360™.

PROFIT INSIGHT delivers results through its three global divisions – the Americas, EMEAR (Europe/Middle East/Africa/Russia) and AsiaPAC (Asia/Pacific).  “Our corporate slogan is ‘We deliver opportunities,’” McKee says. “Today’s global environment for financial institutions is more challenging than ever before, and as PROFIT INSIGHT, we look forward to another 40 years of helping clients succeed – wherever they may be.”

PROFIT INSIGHT® is an international earnings enhancement firm providing specialized profitability and performance improvement solutions to financial institutions worldwide. For more than forty years, PROFIT INSIGHT® has helped financial customers on six continents realize over $40 billion in incremental revenue and cost reduction benefits. The company is based in Mooresville, North Carolina and can be found online at

Media Contact:
Jim Hennessy
Strategic Vantage Mortgage Public Relations

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