Cards & Payment Middle East 2014:Gemalto presents its new offering that mobilizes the consumer’s shopping experience


Dubai, May 7th 2014 (GLOBE NEWSWIRE ) — Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, is exhibiting at the upcoming Cards Middle East trade show*, recreating a live retail & payment environment at its booth #D30. Visitors will go through an interactive in-store and on-line mobile purchasing journey and will be able to try out a comprehensive mobile commerce user experience. The mobile channel has become one of the most critical areas of development for various financial institutions and retailers looking to strengthen the direct relationship to their end customers.  For the first time in the Middle East, Gemalto is showcasing its comprehensive portfolio of mobile commerce solutions to engage with shoppers from check-in to check out.

The LinqUs Mobile Wallet is Gemalto’s multi-channel application for both in-store and remote payments.  Shoppers can ‘check-in’ to a shop through a choice of prompted or automatic interactions, be it by tapping their smartphone on a contactless reader, or by location-based detection. Coupons can be prompted to the shopper, which are downloaded and aggregated in the mobile wallet application. The LinqUs Mobile Wallet then provides the ability to pay securely using the most adapted payment methods within the particular retail environment. To demonstrate what is possible to enhance the consumer shopping experience, Gemalto is demonstrating an innovative shopping assistance application that facilitates shoppers to self-scan products they want to buy into a virtual basket, create personalized shopping lists, as well as conduct self check-out.

Specific Date, Time and Location

Cards & Payment Middle East 2014
- 13th& 14th May 2014
- Dubai World Trade Center, Hall 3, Booth D30 Dubai, UAE

About Cards & Payment Middle East

*Cards & Payment Middle East is the region’s largest smart card, payments and ID event for banks, telcos, government, retailers and enterprises, gathering over 10 000 visitors.

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2013 annual revenues of €2.4 billion and more than 12,000 employees operating out of 85 offices and 25 research and software development centers, located in 44 countries.

We are at the heart of the rapidly evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain and work – anytime, everywhere – in ways that are enjoyable and safe. Gemalto delivers on their expanding needs for personal mobile services, payment security, authenticated cloud access, identity and privacy protection, eHealthcare and eGovernment efficiency, convenient ticketing and dependable machine-to-machine (M2M) applications. We develop secure embedded software and secure products which we design and personalize. Our platforms and services manage these products, the confidential data they contain and the trusted end-user services made possible.

Our innovations enable our clients to offer trusted and convenient digital services to billions of individuals.  Gemalto thrives with the growing number of people using its solutions to interact with the digital and wireless world.

For more information visit,,, or follow @gemalto on Twitter.

Gemalto Media Contacts:

Kristel TeyrasMiddle East & Africa
+33 6 43 81 93 61



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