2023 ‘December in GH’ in perspective


Ghana’s December festivities, christened ‘December in GH’ have become arguably the ‘cash cow’ for the country’s tourism sector, strongly driving tourism during the busy December season for travels to Ghana.

This year’s December in GH is finally here as celebrations start sparingly at the beginning of December, which is expected to hit the climax in the last two weeks of December and to the first week of January 2024.

Put together yearly to promote Ghana as a December holiday season destination, the event is when Ghanaians break their ‘piggy banks’, call their loved ones and go on enjoyment spree.

December in GH undoubtedly has become a time to look out for the festive calendar and this year promises not only to be fun but also fully packed with surprises and an exciting line up with an enchanting fireworks display.

Last year, award-winning artist, Sarkodie and world acclaimed comedian Michael Blackson, treated participants to good music.

This year’s event seeks to take the celebration a step higher by c
aptivating the audience with a dynamic fusion of music, dance, fashion, and artistic expression.

Seasoned artists and personalities from across the African continent together with their audiences would celebrate the rich diversity and unity that defines Africa.

From heart-pounding musical performances that span genres to mesmerising choreography that showcases the continent’s dance heritage and keeps attendees on the edge of their seats will characterise the events.

The two game changers in the promotion of the ‘December in GH’ are ‘Year of Return’ and ‘Beyond the Return’, making Ghana a December entertainment hub and a night life hotspot for the diaspora during the festive season.

A rapidly growing percentage of the African diaspora has made Ghana their prime destination to wind off after a year-long hustle and bustle.

Mr Kwasi Agyeman, Chief Executive Officer (CEO) of GTA, said this year’s events would be hosted in multiple regions across the country ranging from traditional festivals to concerts, fash
ion shows, sporting events, and community projects.

Launching the events, he said the entire celebrations would be connected to the foundational pillars of the ‘Beyond the Return’ initiative – Experience Ghana, Celebrate

Ghana, Diaspora Pathways to Ghana, Brand Ghana, and Give Back Ghana, Invest in Ghana and Promote Pan African Heritage and Innovation.

This year’s calendar includes over 92 events endorsed by the Beyond the Return Steering Committee

Some of the events on the calendar include YouTube Creators Festival Ghana, Rhythms on da Runway, Little Havana, Anwamoo Festival, Eats and Beats Food and Music Festival, Cultural Oneness Festival, Home Coming Bash, December Ghana Garden and Flower Show (GGFS), RiverFest23, Adinkra Carnival, and Tadifest.

The Greater Accra Region would host 78 events, while the Eastern, Northern, Central, Upper East and Volta Regions would host 12 events.

Some notable events are the Bhim Concept by Reggae Dancehall superstar, Stonebwoy, ‘Count Down Africa,’ the Wildaland Fe
stival and Afrochella, one of the biggest musical festivals.

On December 18, there would be ‘Welcome Ghana’, December 23 and 24 would give revelers ‘Taste Ghana,’ the ‘Journey to the West’ would come off December 23 to 28 and ‘Rock the Boat Ghana’ would take place on December 27.

Also, ‘Afrochella’ festival comes off from December 27 to January 3, whilst ‘Afronation’ is scheduled for December 29 and 30.

‘All Black Party’ would take place on December 28 to 30.

Source: Ghana News Agency